As the world begins to gravitate more and more towards athleisure and streetwear, one of our favourite Australian brands P.E. Nation is offering the best of both worlds.
Founded in March of last year, it was more luck than intentional planning that landed the brand its popularity, according to company co-Founder Pip Edwards. The idea stemmed from a long lunch conversation she had with her friend and former colleague, Claire Tregoning — the duo had previously worked together on the design team at Sass and Bide. “We wanted and needed something comfortable, functional and stylish to wear that reflected our own personal style,” she said. “It was born from our own active lifestyles as mothers, businesswomen and fitness enthusiasts.”
After settling on a name — P.E. for physical education, but also Edwards’s initials — they spent a year developing the brand. “It had to [offer something] more,” said Edwards, of their thought process. “There were too many active brands out there already.”
That’s precisely what Edwards and Tregoning decided to tap into. “Claire and I both have a real tomboy-ish aesthetic. We love oversized boy’s fits and are very inspired by ’90s streetwear,” said Edwards. Those influences are apparent across their collections, whether you’re looking at their active or “off-duty” pieces: bright color-blocked sports bras complement side-snap pants, thick gold embroidery fit for a rap video graces hats and waistbands, and giant, in-your-face lettering harkens back to a time when showing off your labels was all the rage.
This most recent ‘In Our Stride’ collection would have to be one of our favs to date! So many key styles from statements tights, luxe knits and bold jackets. These pieces won’t be around long! Shop the full PE Nation collection online and in store at STIRLINGWOMEN
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